It’s not for connoisseurs, fashionistos, or people who are “fashion foward.”
It’s not full of “clothing-porn.” No close-ups of of fancy fabrics – no donegal, no tattersoll. Whatever that is.
It will have zero shots of metrosexual models imitating poses copped from GQ.
It will not talk much about what is “in,” nor what is “right now.”
It will not fawn over incredibly expensive, Italian labels – nor extol the wonders of $300 work-shirts from boutiques that smell like Musk mixed with Road Tar.
* * *
Who this blog is for:
You saw a few episodes of Mad Men and you wondered how you can look that sharp without drinking your first Manhattan before 11am.
You used to play 8-hour Dungeons and Dragons campaigns in your friend’s basement – and you’re moderately concerned that this biographical nugget from the past isn’t hard to believe, purely based on how you continue to dress, fifteen years later.
You like to learn new things, but you’ve never learned much about style. You prefer to learn new coding language, but you could be persuaded to learn something about the power of a knit tie.
You prefer to prioritize the practical over the obsessive. As in, “How do I dress sharper without too much fuss?”
Your girlfriend / wife / significant other sometimes comments about how nice you’d look in [fill in the blank]. You generally say something along the lines of, “Mm-hm.”
You have a big date coming up. Or a big meeting. You just got a big promotion…or want to dress like you deserve one.
You’re turning 30. Or 40.
* * *
What we’re going to do here
1. Simple lists of things to donate to the closest Salvation Army.
2. Simple lists of things to buy two of.
3. Some guidelines for how to put together a decent outfit. And some guidelines for how to put together an outfit that will nab a double take from the right person.
4. An occasional link to a good deal.
5. A smattering of style nerdiness in case you’re curious.
I’m not going to hold your hand – but I will guard the fitting room door.